Consulting & Counter Planning

With an individual
actively through the
guide through the

Modular plans for counter
occupancy create flexibility
and save time.

Christian Priebe
PricoPlex Managing Director

Full service from needs assessment and actual analysis to counter planning and on-site support. As specialists in professional food presentation, we have had first-hand knowledge of the needs behind the fresh food counter for more than 50 years. With a tailor-made system, we equip your counter functionally, attractively and economically.

Every year, we advise on around 700 new openings and redesigns in specialist butchers’ stores and food retailers. We show you how to optimally create dense product presentations.


Half of all purchasing decisions in
retail are made spontaneously on
the spot. Stimulate them with an
attractive presentation of goods!

Create time

Save around one third of your
service time at the counter. Guide
your customers through your
assortment with a targeted design!

utilization use

With our individual counter
concepts you create a nearly
100 percent utilization of
your counter.

Get a free
counter plan
and get advice

  • Structured appearance
  • Targeted assortment management
  • Optimal space utilization
  • Flexible modular system due to our developed modular system
  • Individuelle Maßanfertigungen

Customers targeted
through the
Guide assortment

Structured appearance
despite fluctuating
Filling quantities

Facilitate processes and save time

From counter planning to implementation

Step 1: Counter planning

Step 2: Counter stocked

Step 3: counter filled with goods